Essential Questions Your Web Designer Should Be Asking You

In an earlier post I talked about questions you should be asking your current or prospective web developer. Coming armed with a bit of information is going to help ensure that you are getting the most value for your dollar.

It’s important to ask your web designer questions but it’s equally important that they are asking you the right questions.

Frankly, it takes technical skills that are easy to teach to build a web page or even a web site. What separates the best design shops from the rest is how well they can understand your business.

This understanding could spell the difference between a website that brings in new customers and one that doesn’t.

Here are some of the questions I use to get an understand of my potential clients.

Business Questions

  1. What makes your business special?
  2. Who are your customers?
  3. Who are some of your competitors?
  4. What do you like about their websites?
  5. What is your business like? Sophisticate, Fun, Casual?

Website Design Questions

  1. What about your current website do you like?
  2. What about your current website don’t you like or wish you could improve?
  3. What is your goal with the website?
  4. How would you like to use your website?

This list isn’t meant to be exhaustive. There are other questions I ask while going through the discovery phase. You should use this list as your interview potential designers. If they aren’t asking you any questions similar to the ones in this list you may want to look at a different designer.


  1. Well said, selection of the web designer should be done after consideration of various aspect as it is their skill which will place you ahead of your customers.
    Web designer recently posted..Managing The Web Design Team-Gears And WaysMy Profile

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