Ignore the iPhone and Your Business Will Suffer

I’ve mentioned in previous posts that it is critical for your business to get customer reviews. When looking for a business, your potential customers are scouring a number of review sites to make their decision. Yelp is one of them.

Yelp has been around for a long time. There are people that complain that the review process on Yelp isn’t fair and that they don’t always show all of the reviews. Here is the thing. None of that matters. Why?

Yelp and Apple Sittin’ in a Tree

Unless you were on expedition in Nepal you probably have heard that Apple has released a new version of the iPhone, the iPhone 5. Along with the iPhone, they updated the software that powers all of the iPhones. This software, iOS 6, puts Yelp reviews front and center.

If you are searching for a pizza shop in Roxborough and use the new Maps application then when the listings are presented to you on the map they have a link to Yelp reviews. They show the Yelp star rating, clicking into it will give you more details.

Also, if you use Siri, the Apple voice assistant to look for a business it will provide the Yelp review as part of the returned results.

Siri Yelp Reviews

Get Positive Yelp Reviews

Yelp can penalize you if you try to game the system, that is, submit a bunch of fake reviews about your business. If you do your job right, you shouldn’t have too. Here are a couple of ways to get your customer’s to review you on Yelp.

  1. Put some information about Yelp on your collateral. If you have table signs, stationary, etc. include a link to your Yelp page.
  2. Put Yelp reviews on your website. This will encourage other’s to review your business too.
  3. In the email that you send to your customers, include a link to your Yelp page.

We live in an age where your customer’s have a voice. Make sure that you know what they are saying and be part of the conversation. Get them to talk about your business on Yelp so new customers choose you over your competitors.

Comments

  1. it is very important to get reviews for your products and this is a very interesting article, If there is anything that you have in your business that you can gear towards Iphones and other smart phones then you should be doing this. It will be to your business’s advantage
    seb recently posted..What can Direct Mail marketing do for you?My Profile

  2. Hi Joe,

    Great tips Joe, the world is more mobile everyday and you take the chance to loose many customers if you don’t concentrate on the mobile traffic.

    Iphone is the most popular smart phone and the people that use the app it provides are a lot, in my opinion you need to do everything it takes to increase your business’s discoverability on this devices.

    Have a great day, cheers.

    ~Philip
    Philip A. recently posted..How to drive traffic to your blog without Google?My Profile

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