I’ve mentioned before how important it is to have a clear call to action on your website.
What are calls to action you say? They are the words you use convince your readers to take specific actions on your site. Some examples might be:
- Join Now
- Sign up
- Start Today
- Get started
- Rock my world
- Press the Red Button
- Take the Blue Pill
The folks at HubSpot have posted some tips to help you write a strong call to action which I summarize here.
- Begin with Subjects & Verbs
- Include Numbers
- Use Adverbs Sparingly
- Keep it short
- Make the language less technical and more practical
I encourage you to read the full article for more information on each of those points.
Take a look at your website. Do you have a strong call to action? If you’re not sure, enter to win a free website checkup where I help you uncover the right actions for your readers to take on your site.