I’ve mentioned before how important it is to have a clear call to action on your website.
What are calls to action you say? They are the words you use convince your readers to take specific actions on your site. Some examples might be:
- Join Now
- Sign up
- Start Today
- Get started
- Rock my world
- Press the Red Button
- Take the Blue Pill
You want your website to be able to close a sale and your calls to action are the smooth talking salesman that’s going to do it for you. Knowing you need a strong call to action and writing them are different.
The folks at HubSpot have posted some tips to help you write a strong call to action which I summarize here.
- Begin with Subjects & Verbs
- Include Numbers
- Use Adverbs Sparingly
- Keep it short
- Make the language less technical and more practical
I encourage you to read the full article for more information on each of those points.
Take a look at your website. Do you have a strong call to action? If you’re not sure, enter to win a free website checkup where I help you uncover the right actions for your readers to take on your site.
A call to action is definitely important and making making sure that yours is effective is just as important. An effective call to action provides you with a way to measure your site’s success, it gives focus to your site and provides directions to your audience.
Reese recently posted..Identity Theft Protection: Protect Your Good Name